Deciding Between Instagram Grid Posts + Instagram Stories

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Deciding Between Instagram Grid Posts + Instagram Stories

You've got a great idea for content that you want to share on Instagram, but you've got two methods of execution: Instagram Grids + Instagram Stories.  How do you decide which method to choose?

For most content, either method could work, but the most effective strategy is to be mindful of what type of content is being executed for each, creating continuity and drawing a connection between the two, while still having a very specific purpose that is somewhat differentiated between grids + stories.

What to Post: Instagram Grid

  • Content that you want to live indefinitely and remain accessible to followers
  • Professionally photographed and edited images that utilize consistent editing 
  • Images that align to your brand colors (or the specific color palette that you have chosen for your Instagram feed.)
  • Thoughtful captions that provide value to readers
  • Images and content that attract new followers and tell your brand and personal story

What To Post: Instagram Stories

  • Of-the-moment content + information (what are you currently up to?)
  • Exclusive content, like behind-the-scenes shots
  • Images + videos that take greater liberty with defined brand colors
  • Entertaining content, like the team goofing off,  messes created during the development process, bloopers or office pets.
  • Videos that provide a more personal look at you, your company and your team.  Let viewers feel connect to you.
  • Series Features: Create something exclusive for viewers to look forward to (and ideally seek out each day or week) by using templates that signal the featured series.  Examples include a Weekly Recap, a Roundup Of Favorites, New Items In The Shop, Project of The Week, Customer Photos or #Hashtag Favorites.  Get started with a Studio Bea template.

Creating a Continuity Between Your Grid + Stories

  • Remain true to your brand: weave in the key colors from your grid into your stories on a frequent basis (though you can take more liberties in your stories.)
  • Where it makes sense, use consistent editing for stories as you do for your grid (for any content that is created in advance versus shot real-time.)
  • Provide a behind the scenes look at a product or event in-process, then shoot the final product/event and edit for placement within the grid.
  • Film a photoshoot for an image that is added to your grid and share it in your stories.
  • Hint, hint: Get your audience excited for content or information that is coming (to the grid) soon with a pre-announcement on stories.  This strategy also works well for giveaways + contest by linking to entries via stories and announcing the winner via the grid.

Ready to plan your Instagram stories based on actual strategy?  Check out our Instagram Story Strategy Planner.

 

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How To Create Custom Color Palettes In Powerpoint

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How To Create Custom Color Palettes In Powerpoint

One of the most important elements of any brand is it's color palette - and that's largely because its one of the most instantly recognizable visual pieces that stays consistent throughout all elements.  Your logo may have variations or sub marks, and while imagery should always align to the same look and feel, they also need some variation.  So if you find yourself frequently working in Powerpoint to develop brand elements, or even if you've purchase an editable template, this quick step could save you time.

A quick note here - this guide assumes that you have chosen your brand palette and have quick access to those colors.  If you're still at the first step of creating your brand and don't yet have a defined palette, don't fret - we've got a guide coming soon.  

First, you need to have your color palette accessible on your desktop, either by opening a document next to your powerpoint window, or by copying and pasting the palette into a Powerpoint slide.

Start by going to Design > Colors > Customize Colors (note in some older versions of Powerpoint, you would instead go to Design > Colors > Create New Theme Colors.)  A screen will pop up that will list each of the elements that can be customized within the document.  Click on the first element, and when the pop-up appears, click on the dropper.  Next, you'll choose you're first color from your brand palette by hovering and then clicking over it.  You should see the color choice for that element will change.  Repeat this process for each of your brand colors.

At the bottom of the pop-up you can name your palette.  I suggest titling "COMPANY BRAND COLORS" just to make it easy on yourself - and then save.  Your custom palette will now appear with all of the others - choose it before you begin each new project to customize any master slides and to easily access during development and editing.

A how-to-video will be coming soon that will visually take you through this process.  Happy customizing!

 

 

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February Edit

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February Edit

The theme for the month is endeavor, as in :: to exert oneself to do or effect something; make an effort; strive. More simply stated, it means to attempt or try. Sometimes, things can seem so big and overwhelming, and understanding how to digest everything that needs to happen to reach an end goal can be daunting. But what's great about 'endeavor' is that - if you truly focus on the root of the word and follow it's course, you'll see it means that you just need to try.  Don't worry about what the outcome will be in these cases, rather, just start and see where it leads you. 

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How To Infuse Lifestyle Into Your Brand

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How To Infuse Lifestyle Into Your Brand

When you want to sell a lifestyle, you need to clearly define what the story you want to tell is and then build all content to be a chapter within that story.  Knowing your narrative is important in lifestyle branding, because messages can quickly become to vague or out of scope if you haven't provided yourself with specifics on how you want to approach the story.

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Mastering Google Adwords Without A Budget

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Mastering Google Adwords Without A Budget

Google Adwords can be an incredible resource to improve your SEO and drive traffic to your website or blog.  But if you're new to Adwords, or if you've been spending money on campaigns and want to know how to increase your productivity without increasing your budget, then this is the course for you.    And I've got a free code to access the 13,000 courses on skillshare for just $0.99!

I'll walk you through how to find the best keywords for your website or blog post - and how to do it without spending a cent.  Specifically, you'll learn how to find keywords that have the highest number of monthly searches but the lowest amount of competition from other advertisers.  I'll also provide a list of the top places to utilize your keyword to get the best results.

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January Edit

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January Edit

Its January - 2017! As we celebrate a new year and look forward to all of the work ahead to reach our goals, I thought it would be appropriate to pick a theme to represent the entire year. One that speaks to the improvements that we hope to make, personally and also professionally, pushes us to be the vision that we see for ourselves, and that amounts to a higher aim.  Elevate - a theme for 2017 (and the January edit.) Let's do it.

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    3 Week Instagram Challenge

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    3 Week Instagram Challenge

    You know by now that social media is becoming a requirement for attracting potential clients or customers, and may be essentials to retaining those that you already have.  You may be excited by this low cost medium, or perhaps you haven't quite warmed up to the idea yet. Either way, you've committed (or you should!) to putting time into improving your presence on Instagram, but you're just not sure how to do so in a way that produces real results and still feels authentic. After all, Instagram currently has over 500 million active monthly users and in 2016 was used by almost 50% of brands according to eMarketer - and that number is expected to increase to over 70% this year alone. And according to Instagram Advisor Statistics, 75% of Instagram users take action such as visiting a website. (Goal, meet strategy.)

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    Business Matters :: The 3 Grand Essentials of Happiness

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    Business Matters :: The 3 Grand Essentials of Happiness

    The three grand essentials of happiness are: Something to do, someone to love, and something to hope for. And I couldn't help but think how true this was in life - but also, it instantly hit me that it rings true in business, too. That is, when I think about what it is I want to spend my devoted working hours doing, these three qualities are emphasized: doing, loving, hoping.

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    Creative Marketing For Small Budgets

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    Creative Marketing For Small Budgets

    As a small business, there are an endless number of priorities on your plate, and even if you understand the importance of marketing, it can be daunting to wrap your head around how to make an impact when you don't have the funding to support the effort.  And while a big, expensive campaign may give your business a real boost, it's not always necessary (especially when its not even an option.)  

    So how do you build a marketing plan with little to no budget?  Start with what's already at your disposal - namely your own knowledge base and expertise, your network of contacts and current customers or clients, and a few key tools that provide necessary data and opportunities for communication with potential new customers.

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    Trippin' :: How Travel Can Boost Your Creativity

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    Trippin' :: How Travel Can Boost Your Creativity

    A long weekend in a snowy ski town, days spent beachside laying on warm sand, a few weeks wandering historic European cities.  I'll take any and all of these, not only for the obvious amazingness that each locale is in it's own right, but also because - as it turns out - each of these scenarios provides an opportunity for creative growth.  And yes, even a business trip to a rural town or unfamiliar city can offer these same benefits.  Here's why travel can be just the ticket to boosting your creativity.

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